RUN THE RACE
YOU KNOW YOU HAVE IN YOU
THE PR PROJECT
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THE PR PROJECT ✦
THE ART OF THE PR
YOU’VE DONE THE TRAINING. EARLY MORNINGS, LONG RUNS, SPEED WORK, SACRIFICES. YOUR FITNESS IS THERE. BUT ON RACE DAY, SO MANY RUNNERS MISS THEIR PR NOT BECAUSE THEY WEREN’T READY BUT BECAUSE THEY WENT OUT TOO FAST, LOST CONFIDENCE MID-RACE, STRUGGLED MENTALLY ALONE, OR SIMPLY COULDN’T EXECUTE THE PACING STRATEGY UNDER PRESSURE.
THE PR PROJECT CHANGES THAT. WITH AN EXPERIENCED RACE DAY PACER BY YOUR SIDE, YOU GET: CALM GUIDANCE, ACCOUNTABILITY, STRATEGY, AND BELIEF EXACTLY WHEN YOU NEED IT MOST.
YOU’LL STAY CONTROLLED EARLY, STRONG IN THE MIDDLE, AND CONFIDENT WHEN IT GETS HARD. INSTEAD OF CROSSING THE FINISH LINE WONDERING WHAT WENT WRONG, YOU EXPERIENCE THE BREAKTHROUGH FEELING OF FINALLY RUNNING THE RACE YOUR TRAINING (AND YOU!) DESERVED.
MEET YOUR
PACER
MILES JOHNSON IS THE HUMAN ENERGY YOU DESERVE ON RACE DAY. MILES RAN TRACK IN HIGH SCHOOL BEFORE FOLLOWING HIS PASSION FOR FOOTBALL INTO COLLEGE WHERE HE PLAYED AT THE UNIVERSITY OF OREGON AND BAYLOR UNIVERSITY.
HIS JOURNEY BACK TO RUNNING FLOURISHED IN 2022 IN PREPARATION FOR HIS FIRST HYROX RACE. NOW RUNNING HAS BECOME A STAPLE IN HIS WEEKLY FITNESS AND PERSONAL COMPETITIONS. RACES RANGE FROM 5K UP TO MARATHON, AND PLANNING TO RUN AN ULTRA SOON!
MILES RAN HIS FIRST TWO MARATHONS IN 2025. HIS DEBUT APPEARANCE WAS BACK IN HIS HOMETOWN OF LOS ANGELES POSTING A MARK OF 3:17. LATER THAT YEAR HE COMPLETED HIS FIRST MAJOR IN CHICAGO AT 3:12. MOST RECENTLY, HE RAN THE 2026 MILWAUKEE MARATHON, SETTING A NEW PR OF 3:04.
COLLEGE
RACE DAY STRATEGY MEETS HUMAN ENERGY
01
RACE DAY STRATEGY
PROJECT: LOCK IN RACE DAY STRATEGY
PREP: TRIAL DURING YOUR LAST WEEK, PRACTICE HYDRATION, PREP BODY
Personalized race-day pacing and performance strategy for runners chasing PRs or breakthrough performances
Help you in the 3 days prior to race, ensuring your nutrition, hydration, and body are ready.
RACE DAY: PLAN, PRODUCTS, EXECUTION ON RACE DAY
Helps athletes translate strong training into successful race-day execution
Concierge-level support on nutrition strategy (e.g. gels, personal water bottle, electrolytes, and in-race stations)
Execute pacing plan to finishing time goal to create a smoother, stronger, and more confident race experience
In-person pacing support that keeps you calm, focused, and locked into goal pace
Accountability and encouragement through difficult stretches of the race
Tactical running advice for unpredictable changes in terrain, temperature, and body condition
02
HUMAN ENERGY
PROJECT: PROVIDE EMOTIONAL AND PSYCHOLOGICAL SUPPORT ON RACE DAY
PREP: Building resilience and mindset in the training days prior to race
RACE DAY:
Brings an uplifting, motivating presence that helps runners access a stronger mindset and deeper resilience
Real-time encouragement and emotional support through difficult moments during the race
Supports decision-making under pressure with reassurance, pacing guidance, and strategic adjustments
Keeps athletes focused on running without having to track and wasting own mental energy preventing discomfort or uncertainty
Your personal in-race content creator ready for capturing all moments and your best angles
THE PR PROJECT
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THE PR PROJECT ✦
“When I tracked my own pace, i got too much in my head. it was a relief to be able to run carefree with miles.”
CUSTOMER TESTIMONIAL
CHOOSE YOUR PR PLAN
PR Pacer
$2500
One time payment
On race day, complete warm ups and support race day logistics. Pace during entirety of race by your side. Capture content throughout race (optional). Cool down stretch, photos, and race debrief.
POPULAR
PR Pacer + Training
$4500
One time payment
Review nutrition strategy and pacing plan prior to race, and complete shake-out run day before. On race day, complete warm ups and support race day logistics. Pace during entirety of race by your side. Cool down stretch, photos, and race debrief.
+ 8-week training plan with oversight and accountability. Adjustments to plan as training progresses.
Review nutrition strategy and pacing plan prior to race, and complete shake-out run day before. On race day, complete warm ups and support race day logistics. Pace during entirety of race by your side. Cool down stretch, photos, and race debrief.
THE PR PROJECT
✦
THE PR PROJECT ✦